Air Jordan


Role:

Illustrator & Graphic Designer

Project:

Capture the essence of the BRED sneaker on a chalkboard

I illustrated and hand lettered this chalkboard for Nike Air Jordan’s BRED sneaker commercial. Watch it here or scroll down to see it (it appears about 1/3 of the way through).

Not only was I tasked with filling up a 6x4ft chalkboard, but they wanted all the writing to be in their specific font. So, I also studied that font and taught myself how to hand letter it.

The commercial this is featured in has been seen by over 1,000,000 people. Everyone was so happy with the results, that it still sits in the art directors office as decoration.